How to Build Your Brand on Instagram

How to Build Your Brand on Instagram

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Instagram as a social media platform has shown tremendous growth over the past few years. With an estimated 800 million users visiting the platform each month, the platform represents a goldmine for users looking to market their products and services.

Despite its impressive rise, many business owners, big and small, are overlooking the potential of this platform. Due to this, they are missing out on high engagement levels, conversion rates, and brand awareness.

But why? The reason why many people are overlooking this platform is that they don’t know how to leverage it in their businesses. Yes, they can get some images and some content on their accounts, but they don’t know what to do next. This is why we are here today – to tell you how you can use this platform to gain followers and build your brand.

Grow Your Following

One of the best ways to grab the attention of your audience is to have a huge, active following. Your followers must be ready to engage you and like your post. After all, how can your account serve its marketing purpose if you don’t have a large number of followers?

Instagram is similar to other social media networks in that the more followers you have the more appealing you are to other people. With more followers, you stand to attract more, which in turn leads to a higher conversion rate.

One of the best ways to get many followers to your account is to buy them from a reputable provider such as Buying followers gives you the chance to enjoy the popularity you need without putting in many hours.

Convert Your Followers into Subscribers

This is one of the top tricks to get a mailing list. As you know too well, email marketing is fast, cheap and quick. The mailing list usually contains your customers, people who are ready to buy your products or subscribe to your services.

You can add a link to your subscription list in your bio or use the link feature in Instagram. Either way follows the guidelines of creating email lists that include giving them a way to opt out as well as handling bouncing emails.

So, within your bio, make sure to use a well-crafted call to action and link it to your landing page or your subscription form.

Create Shareable Content

You need to create content that is worth the large number of followers and likes. Come up with images, video, and text that resonate with your audience and drive them to share the content with others.

Choose relevant, clear and high-resolution images that are interesting. The more emotion the images elicit, the better. The images can be factual, scientific, and even controversial. The emotions drive engagement from your followers and will drive more traffic towards your account.

Bonus Tip

You need to know the right time to post your content. You might have awesome content that doesn’t trigger any reaction from the thousands of followers that you have. This is vital because studies show that Instagram users visit the platform at certain times of the day.



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