Instagram attracts more than 800 million unique visitors each month. Of these, a large number is out to socialize, but a large number is also out to promote their products. For years now, businesses have made sales and built their brands on this platform.
Stacking up the number of followers on Instagram can build your brand and make you get noticed while building relationships.
Question is why should you build your Instagram following, and make it active?
Benefits for Small Businesses
As a small business, you need to be on Instagram, that is if you are not already on the platform. If you haven’t joined the platform, switch on your device and fire up the app immediately and create a profile. Once you have the profile, you need followers and likes from https://www.likesocial.co/m/. Once you build a profile and get likes, you enjoy the following benefits.
Stay Ahead of Competition
If you are trying to sell a product or service, you have to contend with competition from other companies. These companies are already established and have a wide influence, but if you play your cards well on Instagram, you can stay ahead of your competitors in terms of influence and sales.
As a small business, you have a tight budget for marketing your products. One of the best ways to market your products on a budget is through social media. Marketing is one of the pillars of any business, and as a startup, you need to promote the business to as many people as possible at the lowest cost.
With millions of users visiting the platform each day, you have the ability to promote your services or products at little or no costs at all. All it takes to market on Instagram is a short video or an image that shows what you offer. The good thing is that it is free. All you need is an internet connection and some ingenuity.
For you to achieve this, you need to have not just any following, but an active one. Looking for a few friends and adding them to your profile page doesn’t make this happen, you need thousands of followers that are ready to comment, like and follow whatever you post.
Get Higher Ranking in Search Engines
There are different sources of traffic to your website. Some come from search engines, forums, websites and social media. Traffic from social media is regarded highly by search engines. With such traffic, your site features at the top of the search engine results page, which means you are more likely to get noticed by buyers than before.
A higher ranking comes with a better reputation. With a better reputation comes an authority in the market. If you are an authority in your niche, buyers notice you. They know that they have a reliable person they can turn to when they need information, advice or quality products.
Benefits for Manufacturers
Instagram isn’t all about small businesses looking to break even on the market; it is also for other businesses such as those dealing in manufacturing and supplies. Here are the top benefits you gain from having a large following on Instagram.
With Instagram, you can make your audience understand what you go through when coming up with the products they love. A sneak peek into your process makes it easy for you to connect better with your audience.
You also get to advertise your products on the platform. However, take time to come up with the right kind of adverts, both video and images. Additionally, make use of hashtags to pull more people to your advert.
Make Use of Feedback
During the processing period, you depend fully on your judgment. With a massive following, you attract users who are interested in your products. These users get to see what you offer and leave meaningful feedback that can help you modify the process.
When it comes to making it big in business, you need to get more buyers. Buyers have taken advantage of the opportunity to get on social media to look for sellers and evaluate businesses. One of the major platforms that you can use to get the buyers you need is Instagram.